Fitness is important and exercise is a key to being fit. We all know it. So, why do we allow exercise to get pushed to the bottom of our ‘To Do’ lists or worse, drop off completely?

With the millions of other responsibilities that draw on our time, it’s hard to add in yet another thing to do. Our lives change – with age, kids, jobs – so should our approach to fitness. Exercise needs to be something that we bring into our everyday so that we can make every second count.

Instead of seeing time as the hurdle, we can see it as a thousand opportunities to succeed. When you just can’t get to a fitness class, there are tons of other simple ways for you to be active right where you are – like simply standing up, for one thing! – with time on our side, it’s impossible not to be successful.

FitStyle helps you bring fitness into your everyday life, so you don’t have to worry about a busy schedule or having to choose between exercise and spending time with family or friends or working. By incorporating fitness into 3 key aspects of life – schedules, wardrobes, and living spaces – you can “FitStyle Your Life.”

This approach has helped busy people, and those just looking for a place to start, to find the time, shed the guilt of having to choose between life and exercise, and improve overall fitness.

Bio of Founder

Shana_Photoshop_circleShana N. Schneider is the Founder of ZoeFit and the “FitStyle Your Life” approach. With nearly a decade in the fitness industry, she is passionate about sharing the tips and insights she has learned along the way to help anyone who struggles to find the time for exercise. As a fitness expert, Shana has been featured in national magazines, websites and fitness blogs including The Huffington Post, Redbook, Hella Wella, and She has been seen on WTNH News 8 and WTIC FOX-TV CT and Our Lives News 12 Connecticut.

Shana was the first deputy director of the Yale Entrepreneurial Institute (YEI) and holds a B.A. from Yale University.

She’s known for doing leg lifts in line at Starbucks and working on her abs while getting a mani pedi.


fitstyle / noun / fit-stī(-ə)l
a behavior, design, or way of doing something that helps you uncover time for fitness where you didn’t know it existed – making you physically healthy and strong and able to make every second count. – fitstylish (adj.) and fitstyle (verb)